2025 - ERB FINANCIAL

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How can I safely shop online this holiday season?

Shopping online is especially popular during the holiday season, when many people prefer to avoid the crowds and purchase gifts with a few clicks of a mouse. However, with this convenience comes the danger of having your personal and financial information stolen by computer hackers.

Before you click, you might consider the following tips for a safer online shopping experience.

 

Pay by credit instead of debit. 

Credit card payments can be withheld if there is a dispute, but debit cards are typically debited quickly. In addition, credit cards generally have better protection than debit cards against fraudulent charges.

Maintain strong passwords.

When you order through an online account, you should create a strong password. A strong password should be at least eight characters long, using a combination of lower-case letters, upper-case letters, numbers, and symbols or a random phrase. Avoid dictionary words and personal information such as your name and address. Also create a separate and unique password for each account or website you use and try to change passwords frequently. To keep track of all your password information, consider using password management software, which generates strong, unique passwords that you control through a single master password.

Beware of scam websites.

Typing one word into a search engine to reach a particular retailer’s website may be easy, but it sometimes won’t bring you to the site you are actually looking for. Scam websites may contain URLs that look like misspelled brand or store names to trick online shoppers. To help you determine whether an online retailer is reputable, research sites before you shop and read reviews from previous customers. Look for https://in the URL and not just http://, since the “s” indicates a secure connection.

Watch out for fake phishing and delivery emails.

Beware of emails that contain links or ask for personal information. Legitimate shopping websites will never email you and randomly ask for your personal information. In addition, be aware of fake emails disguised as package delivery emails. Make sure that all delivery emails are from reputable delivery companies you recognize.

 

IMPORTANT DISCLOSURES

ERB FINANCIAL is an independent contractor who offers Investment Advisory Services & Securities through Excel Securities & Assoc., Inc. member FINRA, SIPC, 200 Canal View Blvd., Rochester NY 14623, 585-424-1234.

Broadridge Investor Communication Solutions, Inc. does not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s personal circumstances.

To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

This communication is strictly intended for individuals residing in the state(s) of NY. No offers may be made or accepted from any resident outside the specific states referenced.

Prepared by Broadridge Investor Communication Solutions, Inc. Copyright 2018.

Filed Under: Articles, Budget Spending Finance

Call: (585) 426-8190

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Securities are offered through [Ashton Thomas Securities, LLC] a registered broker/dealer and Member of [FINRA] / [SIPC]. Investment Advisory services are provided by Ashton Thomas Securities, LLC, SEC-registered investment advisers. Registration with the SEC does not imply a certain level of skill or training. Investing involves risks, including the potential loss of principal. Investors may lose more than their initial investment. Past performance is not indicative of future results. Though there are similarities among these services, the investment advisory programs, and brokerage services offered by Ashton Thomas' advisors are separate and distinct, differ in material ways, and are governed by different laws and separate contracts with you. Representatives of entities listed may only conduct business with residents of the states and jurisdictions in which they are properly registered. [Brokercheck] or [ATS|Adviser Check]

Certain individuals associated with Ashton Thomas Securities LLC may conduct securities business under a "doing business as" (DBA) name. These DBA names are used for branding or marketing purposes only and are not separate legal entities.

All securities-related business conducted under ERB FINANCIAL are offered through Ashton Thomas Securities LLC., and the use of ERB FINANCIAL does not imply any separate or independent status from Ashton Thomas Securities LLC.

Insurance products are offered through Ashton Thomas Insurance Agency, LLC, a licensed insurance agency. Tax services are offered through Ashton Thomas Tax Advisory, a DBA of Ashton Thomas Insurance Agency, LLC. Though there are similarities among these services, the investment advisory programs, brokerage services, insurance, and tax services offered by Ashton Thomas are separate and distinct, differing in material ways, and are governed by different laws and separate contracts. Ashton Thomas Securities, LLC, does not provide legal or tax advice. This Site is published for residents of the United States only. Registered Representatives of named entities may only conduct business with residents of the states and jurisdictions in which they are properly licensed and registered. Not all products and services referenced on this site are available in every state and through every representative or advisor listed.

Check the background of the investment professional at [Brokercheck].

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