With college tuition rising every year, it’s not surprising that cost is one of the most important factors for families when choosing a college. Cost, location, financial aid package, and the availability of a specific academic program topped the list when families were asked why students chose the college they did for the 2023–2024 year. Still, 86% of families believe a college degree will create opportunities that wouldn’t be available otherwise, and 79% are willing to stretch themselves financially in order to obtain these opportunities.
Source: How America Pays for College 2024, Sallie Mae
Link to Printable PDF: 2025 08 August Newsletter
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